Partnership Basis

What is a cause marketing campaign?

We offer the unique opportunity for small nonprofits to enter a 90-day commercial co-venture with the ability to extend for an additional 90 days. Our partners will be paid on a bi-weekly basis to ensure funding is provided with adequate timing. Finally, we commit to advertise and market campaigns in compliance with mutually agreed terms throughout the entire time of partnership.

What is a commercial co-venture?

A commercial co-venture is an agreement between a nonprofit organization and a for-profit business that serves to support charitable causes while generating commercial goodwill. Common features include, but are not limited to, a share of revenue being donated to the charity, a charitable event underwritten by a business, and activities of any kind that are advertised to benefit a charitable organization.

Partnership Criteria

Altruactive commits to use business as a force for good. We make our decisions, considering the impact of our work on our customers, suppliers, and the community.

To serve our constituents in the most efficient ways, we want to ensure that our potential partners are able to meet the following criteria:

  • Nonprofit 501(c) organization registration
  • Nation-wide charity solicitation registrations
  • 2 years of a proven track record of community service
  • Annual gross income that does not exceed $1M
  • Organizational mission, vision, and values reflecting diversity, equality, and inclusion
  • Lack of concurrent for-profit activities such as an online store, loan service, or union membership

Best Practices and Accountability

We hold ourselves to the highest ethical standards regarding cause marketing campaigns. Our partners and donors should rest assured that we carefully follow standards that have been established by the New York Attorney General and endorsed by the Better Business Bureau Wise Giving Alliance.

While cooperating with us or donating through our website, you can be sure of the following:

  • Clear and Transparent Campaigns
    Our main goal is to ensure full transparency. Each campaign will communicate the organization's mission as well as the terms, scope, and potential limitations of the campaign.

  • Obvious Donation Amount
    The purchase experience will effectively communicate the exact dollar amount that will be donated—no percentages or guesswork.

  • Full Disclosure
    We disclose any limitations or exceptions that would apply to specific campaigns, if applicable.

  • Tell the Public How Much We Raised
    We actually cannot imagine how we could not! We love to share the great news with our supporters.

  • Persistent Accounting and Donation Tracking
    It's essential to be detailed and accurate when documenting donations received. We catalog each donation and store donation records for several years.

How We Help

Altruactive helps nonprofit parnters to thrive. Learn how we provide value to the partnerships we establish.

Partner With Us

Do you represent an organization that improves local community? Check how we can start a partnership.

Become a Partner

Get Involved

Do you know a nonprofit organization with a unique mission or innovative solution to social problems? Let us know about it.

Make a Suggestion